When you look for locksmith services, most of you would probably think of search engines. However, the reality is that search engines rank websites on SEO and not the quality of work Park West Locksmith might do.
Learning how to look for a service provider, whether a locksmith or any other service, is a must.
Should you Trust Search Results for Locksmith Services?
Well, it’s not that simple; there are some genuine lockout experts on the first page of search engines. However, to give you the lowdown, we have dug deeper than ever before. As a service provider, you have skills in car lockout emergencies, but you are not showing up on the search engines for this word or others related to this service.
Only other companies might not be good at these skills, but they get the calls cause of rank or paid ads. So to you, the consumer, are you getting the best available service company all the time? The answer is sometimes yes, sometimes no!
Google is coming out hard against fake, unlicensed businesses!
The new process might sound great at first, but there is also a problem involved in the process. Google is using Pinkerton as a risk management company. Now I heard some good and bad things about their new method. So let’s start with the good.
Unlicensed and locksmiths that are not following guidelines will not advertise on Google AdWords and are not eligible for the new service called “Google Guaranteed.” On the surface, it sounds great.
However, they will not divulge their terms to make sure you are doing everything right. That can affect a 305 locksmith service who could have a license but is not very good at online marketing to make sure they do not mistake.
Also, what about if you use a marketing company not using the correct techniques to help you pass? I heard a lot of legitimate businesses are going out of business already. It is early in the process, but we will see more of Google Guaranteed next year.
What should you do with service providers in general, such as carpet, tile, or any other service?
We used to say trust the reviews they get on Yelp, YP, and some may say even sites like Home Advisor. However, there is a problem with review sites that most service providers already know; if you are not paying them, they might not take fraudulent reviews off. Here on the link for yelp is a report on the subject in more detail of the practices of these review sites.
Do a real Locksmith Service Research
- Don’t just go with the first results; look a little further down.
- Check three local locksmiths in Overtown, Miami, Florida.
- Look at locksmith services reviews and make sure they are not paying for review ads!
- Call them and ask for a quote; call someone else if they do not give you a quote.
- Make sure the locksmith has a license and is insured; ask them to show you that when they show up.
- Their logo should be in their van.
These are some of the new things I recommend here at Caraballo Liberty Locksmith.